“Cougar” trend of females chasing more youthful men a myth

“Cougar” trend of females chasing more youthful men a myth

LONDON (Reuters Life!) – Madonna and Demi Moore could be fuelling talk of the trend that is growing older females from the prowl for more youthful males but a report on Wednesday stated the event associated with “cougar” is really a misconception, restricted to your realm of a-listers.

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

The research of online dating sites, because of the University of Wales Institute, Cardiff (UWIC), discovered both women and men remain instead conventional in terms of trying to find their ideal partner.

Women generally look for an adult and, consequently ideally, wealthier man, based on the UWIC research.

Guys, in the other hand, need a young and appealing feminine, and often choose a much more youthful partner as they on their own age.

The findings, posted when you look at the journal Evolution and Human Behavior, disputes the “cougar” trend popularized in television shows and movies like “Cougar Town” featuring Courteney Cox and “Sex as well as the City” of females aged over 40 looking for “cubs.”

Psychologist Dr Michael Dunn of UWIC’s Cardiff class of Health Sciences led the research which involved analysing age preferences of 22,000 people making use of online dating services across 14 nations and two spiritual teams.

“A critically important consideration for advertisers on online dating services appears to function as the chronilogical age of a prospective partner,” Dunn stated in a declaration.

He stated it absolutely was a commonly held presumption by using the advent of feminine independence that is financial ladies had been now absolve to target males of every age bracket, as securing economic safety from older, wealthier men had been no further a priority.

WOMEN NOT SEEKING “CUBS”

“The transference of feminine desire from reasonably older guys to fairly more youthful males, it was argued, is mirrored by the development of the doll kid event,” he said.

“The outcomes of our research challenges these presumptions. The outcomes revealed obviously that females across all age ranges and cultures, targeted men either their very own age or older. though there ended up being some social variation in extremes”

Dunn stated a strikingly different pattern of age choices ended up being obvious in men.

Young males, aged 20 to 25, either targeted females their age that is own or more youthful.

But as men aged, they demonstrably indicated a choice for females increasingly more youthful than on their own, using this pattern additionally being cross-culturally constant.

“These findings are obviously supportive of evolutionary concept,” Dunn included. “A wide ukrainian women dating selection of proof has revealed that ladies, when it comes to a possible partner that is long-term focus a lot more than males on cues indicative of wealth and status and these logically accumulate with age.

“Males conversely focus more intently on real attractiveness cues and they are obviously correlated utilizing the many years of maximum fertility.”

A UWIC launch added: “Madonna and Demi Moore are reported to be affecting an entire brand brand brand new generation of ‘cougar’ women who see much younger men as their objective while looking for a partner that is long-term.

“But this idea of this ‘toy-boy’ sensation is dispelled as a myth which just exists in the wonderful world of celebrity in place of showing real world.”

The nations mixed up in study had been Australia, Brazil, Britain, Canada, Asia, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, Southern Africa, and Ukraine.

Reporting by Stephen Addison; Editing by Belinda Goldsmith

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